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November 17, 2005

Biofutures: Owning Body Parts and Information

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Biofutures, a DVD-ROM about biotechnology and culture currently under development, grew out of conversations between three humanities scholars who shared a common interest in emerging forms of biotechnology. Rob Mitchell, an English Professor at Duke University affiliated with the Duke Institute for Genome Science and Policy and Phillip Thurtle, a molecular biologist turned anthropologist who now teaches at the University of Washington, had both encountered �translation problems� when trying to teach humanities students about biotechnology.

The two professors realized that if they were going to clearly communicate the social, cultural and legal issues that lay behind the case studies they tried to present, they had to find a simple way to get the science across. Aware that a conventional textbook or course pack would only bury their students in a tangle of sometimes overwhelmingly technical information, they decided to create a digital text of their own that could both sift through out the different types of issues connected with biotech research while providing accessible � and lively � explanations of the science involved.

In order to come up with a design for their project, Mitchell and Thurtle teamed up with Helen Burgess, a new media scholar teaching at the Program in Digital Technology and Culture at Washington State. Burgess had recently worked on DVD project that had similar goals of setting up a dialogue between science and society: The Red Planet: Scientific and Cultural Encounters with Mars (University of Pennsylvania Press, 2001). The team chose to divide the text into three primary chapters: Biology, which focuses primarily on the physiological, chemical, and technological processes that make biocommerce possible; Law, which discusses continuities and changes in intellectual property law that have determined the shape of contemporary biocommerce; and Culture, which examines the ways in which biocommerce has been represented in film, novels, and recent art projects.

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Each chapter in turn features two �case studies,� which provide a strong underlying narrative. Moving from page to page in the case study narratives, the user encounters clickable items that provide different kinds (and levels) of explanatory item, including video interviews with experts from the fields of genetics, history, and law; video footage and computer animations of basic lab genetic procedures essential to biocommerce; and clips from popular films that have helped establish public perceptions of the possibilities and dangers of biocommerce. Beyond these "case studies," chapters also provides teaching resources and external links.

In developing these items, Burgess has managed to achieve a delicate balance between depth of contextual content and the forward motion of narrative. Since the clickable items are a reasonable length � and the case study are sufficiently compelling � the user never feels sidetracked or distracted by the information presented; the narrative spell is not broken.

One of the most appealing features of Biofutures is that the demonstrations and expert interviews provide a sense of getting first-hand information from many different disciplinary perspectives at once: while many attempts at the cultural studies of science are grounded in a specific discipline (anthropology, sociology, literary study), the truly interdisciplinary nature of this project makes it teachable in a wide variety of classrooms. According to Burgess and Mitchell, the scientists involved in the expert interviews have gotten more interested in the idea of teaching cultural and social perspectives through their participation in the project, and are looking forward to the release of the DVD.

A detailed description of the project is available here

Posted by lisa lynch at November 17, 2005 11:32 AM

Comments

the narrative spell

You bring up an important point about the challenge of maintaining a coherent narrative through multiple media. We are all getting pretty good at doing this as readers, clicking our little trails through the web -- from article, to video clip, to photo gallery, to email, to article -- piecing things together into meaningful strings from the mass of media surrounding us.

It's harder to write in this way. A lot of texts I've seen do a poor job of integration. Resources tend to get dumped in. They say you learn to write from reading...

Posted by: ben vershbow at November 17, 2005 12:56 PM

re: the narrative spell

Non-linear narrative writing skills have to evolve over time. I can see non-linear narrative emerging as its own discipline for writing, just as rhetoric or creative nonfiction have been formalized into their own genre. As often seen with other new forms, they emerge first and understanding and best practices come later.

Posted by: Anonymous at November 18, 2005 11:00 AM

re: the narrative spell

Check out Internet Invention by Gregory Ulmer for an approach to teaching non-linear writing, or as he terms it, mystory. The specifics may be less interesting than the concept, which is developing frameworks for relating experiences.

I would relate this to Wurman's LATCH-list of organizational schemes - Location, Alphabet, Time, Category, Heirarchy. I propose that a writing tool which enables an author to compose and arrange media in these schemata would have greater utility even than one that simplifies multi-media authoring.

As an example, the program Final Draft is used to compose movie scripts - a very lucrative field for some. In spite of the end product being visual, Final Draft embodies many screenwriting conventions carried over from the days of manual typewriters. The standard font, from which you deviate at your peril, is still Courier monospace, and the visual metaphor used is 3x5 index cards.

Interestingly, the vendor has built in text-to-speech technology so the script can be 'performed' by the computer, even assigning different voices to the characters. Also, there is now an intriguing feature called tagging, which is conceptually equivalent to the meaning of the term in the SGML/XML world, but hides any technical overtones from the writer - who is busy with Rocky X or something.

So you see, the tool shapes the product - constraints matter more than 'features'. The great literature we honor today was written patiently, with tools that slowed the process down, which greatly benefitted the final product. Great literature of the future, if literature will still be the word, will spring from the same ability to focus, concentrate, review and revise, but in the world of networked information. I have not seen anything promising that potential yet, but this may be the place it shows up.

Posted by: Anonymous at November 19, 2005 12:45 PM

Eureka moment

The companion to the linear narrative is the table of contents, which is a misnomer, since its not really a table but an ordered list.

Non-linear narratives will need a better type of navigational system - jumping links to get somewhere gets old, fast (we are talking about adults, not kids, right?). What will this look like?

This is where the action is, I believe. Look at hand-held media players. They are all small, but some are much easier to use than others, as in finding what you want and categorizing what you have. There is a 3-dimensional element in the best navigational systems.

So I sugggest anyone serious about new writing should look at new navigation. The best systems will engage all the senses, with backups for those that may want to or have to use an alternate mode.

- bob m.

Posted by: Anonymous at November 19, 2005 03:18 PM