Listing entries tagged with publishing

harper-collins half-heartedly puts a book online   02.07.2006, 8:09 AM

As noted in The New York Times, Harper-Collins has put the text of Bruce Judson's Go It Alone: The Secret to Building a Successful Business on Your Own online; ostensibly this is a pilot for more books to come.

Harper-Collins isn't doing this out of the goodness of their hearts: it's an ad-supported project. Every page of the book (it's paginated in exactly the same way as the print edition) bears five Google ads, a banner ad, and a prominent link to buy the book at Amazon. Visiting Amazon suggests other motives for Harper-Collins's experiment: new copies are selling for $5.95 and there are no reader reviews of the book, suggesting that, despite what the press would have you believe, Judson's book hasn't attracted much attention in print format. Putting it online might not be so much of a brave pilot program as an attempt to staunch the losses for a failed book.

Certainly H-C hasn't gone to a great deal of trouble to make the project look nice. As mentioned, the pagination is exactly the same as the print version; that means that you get pages like this, which start mid-sentence and end mid-sentence. While this is exactly what print books do, it's more of a problem on the web: with so much extraneous material around it, it's more difficult for the reader to remember where they were. It wouldn't have been that hard to rebreak the book: on page 8, they could have left the first line on the previous page with the paragraph it belongs too while moving the last line to the next page.

It is useful to have a book that can be searched by Google. One suspects, however, that Google would have done a better job with this.

Posted by dan visel at 08:09 AM | Comments (6)
tags: Publishing, Broadcast, and the Press , ads , design_curmudgeonry , ebooks , harper-collins , judson , publishing

what I heard at MIT   01.26.2006, 9:47 AM

Over the next few days I'll be sifting through notes, links, and assorted epiphanies crumpled up in my pocket from two packed, and at times profound, days at the Economics of Open Content symposium, hosted in Cambridge, MA by Intelligent Television and MIT Open CourseWare. For now, here are some initial impressions -- things I heard, both spoken in the room and ricocheting inside my head during and since. An oral history of the conference? Not exactly. More an attempt to jog the memory. Hopefully, though, something coherent will come across. I'll pick up some of these threads in greater detail over the next few days. I should add that this post owes a substantial debt in form to Eliot Weinberger's "What I Heard in Iraq" series (here and here).

Naturally, I heard a lot about "open content."

I heard that there are two kinds of "open." Open as in open access -- to knowledge, archives, medical information etc. (like Public Library of Science or Project Gutenberg). And open as in open process -- work that is out in the open, open to input, even open-ended (like Linux, Wikipedia or our experiment with MItch Stephens, Without Gods).

I heard that "content" is actually a demeaning term, treating works of authorship as filler for slots -- a commodity as opposed to a public good.

I heard that open content is not necessarily the same as free content. Both can be part of a business model, but the defining difference is control -- open content is often still controlled content.

I heard that for "open" to win real user investment that will feedback innovation and even result in profit, it has to be really open, not sort of open. Otherwise "open" will always be a burden.

I heard that if you build the open-access resources and demonstrate their value, the money will come later.

I heard that content should be given away for free and that the money is to be made talking about the content.

I heard that reputation and an audience are the most valuable currency anyway.

I heard that the academy's core mission -- education, research and public service -- makes it a moral imperative to have all scholarly knowledge fully accessible to the public.

I heard that if knowledge is not made widely available and usable then its status as knowledge is in question.

I heard that libraries may become the digital publishing centers of tomorrow through simple, open-access platforms, overhauling the print journal system and redefining how scholarship is disseminated throughout the world.

And I heard a lot about copyright...

I heard that probably about 50% of the production budget of an average documentary film goes toward rights clearances.

I heard that many of those clearances are for "underlying" rights to third-party materials appearing in the background or reproduced within reproduced footage. I heard that these are often things like incidental images, video or sound; or corporate logos or facades of buildings that happen to be caught on film.

I heard that there is basically no "fair use" space carved out for visual and aural media.

I heard that this all but paralyzes our ability as a culture to fully examine ourselves in terms of the media that surround us.

I heard that the various alternative copyright movements are not necessarily all pulling in the same direction.

I heard that there is an "inter-operability" problem between alternative licensing schemes -- that, for instance, Wikipedia's GNU Free Documentation License is not inter-operable with any Creative Commons licenses.

I heard that since the mass market content industries have such tremendous influence on policy, that a significant extension of existing copyright laws (in the United States, at least) is likely in the near future.

I heard one person go so far as to call this a "totalitarian" intellectual property regime -- a police state for content.

I heard that one possible benefit of this extension would be a general improvement of internet content distribution, and possibly greater freedom for creators to independently sell their work since they would have greater control over the flow of digital copies and be less reliant on infrastructure that today only big companies can provide.

I heard that another possible benefit of such control would be price discrimination -- i.e. a graduated pricing scale for content varying according to the means of individual consumers, which could result in fairer prices. Basically, a graduated cultural consumption tax imposed by media conglomerates

I heard, however, that such a system would be possible only through a substantial invasion of users' privacy: tracking users' consumption patterns in other markets (right down to their local grocery store), pinpointing of users' geographical location and analysis of their socioeconomic status.

I heard that this degree of control could be achieved only through persistent surveillance of the flow of content through codes and controls embedded in files, software and hardware.

I heard that such a wholesale compromise on privacy is all but inevitable -- is in fact already happening.

I heard that in an "information economy," user data is a major asset of companies -- an asset that, like financial or physical property assets, can be liquidated, traded or sold to other companies in the event of bankruptcy, merger or acquisition.

I heard that within such an over-extended (and personally intrusive) copyright system, there would still exist the possibility of less restrictive alternatives -- e.g. a peer-to-peer content cooperative where, for a single low fee, one can exchange and consume content without restriction; money is then distributed to content creators in proportion to the demand for and use of their content.

I heard that such an alternative could theoretically be implemented on the state level, with every citizen paying a single low tax (less than $10 per year) giving them unfettered access to all published media, and easily maintaining the profit margins of media industries.

I heard that, while such a scheme is highly unlikely to be implemented in the United States, a similar proposal is in early stages of debate in the French parliament.

And I heard a lot about peer-to-peer...

I heard that p2p is not just a way to exchange files or information, it is a paradigm shift that is totally changing the way societies communicate, trade, and build.

I heard that between 1840 and 1850 the first newspapers appeared in America that could be said to have mass circulation. I heard that as a result -- in the space of that single decade -- the cost of starting a print daily rose approximately %250.

I heard that modern democracies have basically always existed within a mass media system, a system that goes hand in hand with a centralized, mass-market capital structure.

I heard that we are now moving into a radically decentralized capital structure based on social modes of production in a peer-to-peer information commons, in what is essentially a new chapter for democratic societies.

I heard that the public sphere will never be the same again.

I heard that emerging practices of "remix culture" are in an apprentice stage focused on popular entertainment, but will soon begin manifesting in higher stakes arenas (as suggested by politically charged works like "The French Democracy" or this latest Black Lantern video about the Stanley Williams execution in California).

I heard that in a networked information commons the potential for political critique, free inquiry, and citizen action will be greatly increased.

I heard that whether we will live up to our potential is far from clear.

I heard that there is a battle over pipes, the outcome of which could have huge consequences for the health and wealth of p2p.

I heard that since the telecomm monopolies have such tremendous influence on policy, a radical deregulation of physical network infrastructure is likely in the near future.

I heard that this will entrench those monopolies, shifting the balance of the internet to consumption rather than production.

I heard this is because pre-p2p business models see one-way distribution with maximum control over individual copies, downloads and streams as the most profitable way to move content.

I heard also that policing works most effectively through top-down control over broadband.

I heard that the Chinese can attest to this.

I heard that what we need is an open spectrum commons, where connections to the network are as distributed, decentralized, and collaboratively load-sharing as the network itself.

I heard that there is nothing sacred about a business model -- that it is totally dependent on capital structures, which are constantly changing throughout history.

I heard that history is shifting in a big way.

I heard it is shifting to p2p.

I heard this is the most powerful mechanism for distributing material and intellectual wealth the world has ever seen.

I heard, however, that old business models will be radically clung to, as though they are sacred.

I heard that this will be painful.

Posted by ben vershbow at 09:47 AM | Comments (5)
tags: Copyright and Copyleft , Education , Network_Freedom , Publishing, Broadcast, and the Press , Remix , academia , academy , broadband , conferences_and_excursions , copyleft , copyright , creative_commons , cyberlaw , democracy , economics , economics_of_open_content , film , freedom , internet , media , monopoly , music , network , open_content , open_spectrum , p2p , politics , publishing , scholarship , technology , wikipedia

the economics of open content   01.23.2006, 9:31 AM

For the next two days, Ray and I are attending what hopes to be a fascinating conference in Cambridge, MA -- The Economics of Open Content -- co-hosted by Intelligent Television and MIT Open CourseWare.

This project is a systematic study of why and how it makes sense for commercial companies and noncommercial institutions active in culture, education, and media to make certain materials widely available for free—and also how free services are morphing into commercial companies while retaining their peer-to-peer quality.

They've assembled an excellent cross-section of people from the emerging open access movement, business, law, the academy, the tech sector and from virtually every media industry to address one of the most important (and counter-intuitive) questions of our age: how do you make money by giving things away for free?

Rather than continue, in an age of information abundance, to embrace economic models predicated on information scarcity, we need to look ahead to new models for sustainability and creative production. I look forward to hearing from some of the visionaries gathered in this room.

More to come...

Posted by ben vershbow at 09:31 AM | Comments (0)
tags: Copyright and Copyleft , Education , Libraries, Search and the Web , academia , conferences_and_excursions , copyleft , copyright , free_software , gift_economy , library , open_access , open_content , publishing , scholarship

lessig in second life   01.20.2006, 9:27 AM

Wednesday evening, I attended an interview with Larry Lessig, which took place in the virtual world of Second Life. New World Notes announced the event and is posting coverage and transcripts of the interview. As it was my first experience in SL, I will post more on the experience of attending an interview/ lecture in a virtual space. For now, I am going to comment upon two quotes that Lessig covered as it relates to our work at the institute.

Lawrence Lessig: Because as life moves online we should have the SAME FREEDOMS (at least) that we had in real life. There's no doubt that in real life you could act out a movie or a different ending to a movie. There's no doubt that would have been "free" of copyright in real life. But as we move online things that were before were free now are regulated.

Yesterday, Bob made the point that our memories increasingly exist outside of ourselves. At the institute, we have discussed the mediated life, and a substantial part of that mediation occurs as we continue to digitize more parts of our lives, from photo albums to diaries. Things we once created in the physical world now reside on the network, which means that it is being published. Photo albums documenting our trips to Disneyland or the Space Needle (whose facade is trademarked and protected) that one rested within the home, are uploaded to flickr, potentially accessible to anyone browsing the Internet, a regulated space. This regulation has enormous influence on the creative outlets of everyone, not just professionals. Without trying to sound overly naive, my concern is not just that speech and discourse of all people are being compromised. As companies become more litigious towards copyright infringement (especially when their arguments are weak), the safe guards of the courts and legislation are not protecting its constituents.

Lawrence Lessig: Copyright is about creating incentives. Incentives are prospective. No matter what even the US Congress does, it will not give Elvis any more incentive to create in 1954. So whatever the length of copyright should be prospectively, we know it can make no sense of incentives to extend the term for work that is already created.

The increasing accessibility of digital technology allows people to become creators and distributors of content. Lessig notes that with each year, the increasing evidence from cases such as the Google Book Search controversy show the inadequacy of current copyright legislation. Further, he insightfully suggests to learn from the creations that young people produce such as anime music videos. Their completely different approach to intellectual property informs the cultural shift that is running counter to the legal status quo. Lessig suggest that these creative works have the potential to inform policy makers that these attitudes are moving toward the original intentions of copyright law. Then, policy makers hopefully may begin to question why these works are currently considered illegal.

The courts' failure to clearly define an interpretation of fair use puts at risk the discourse that a functioning democracy requires. The stringent attitudes towards using copyrighted material goes against the spirit of the original intentions of the law. Although, it may not be a role of the government and the courts to actively encourage creativity. It is sad that bipartisan government actions and courts rulings actively discourage innovation and creativity.

Posted by ray cha at 09:27 AM | Comments (0)
tags: Copyright and Copyleft , conferences_and_excursions , copyright , intellectual_property , lessig , publishing , second_life

the book is reading you   01.19.2006, 1:42 PM

I just noticed that Google Book Search requires users to be logged in on a Google account to view pages of copyrighted works.

They provide the following explanation:

Why do I have to log in to see certain pages?

Because many of the books in Google Book Search are still under copyright, we limit the amount of a book that a user can see. In order to enforce these limits, we make some pages available only after you log in to an existing Google Account (such as a Gmail account) or create a new one. The aim of Google Book Search is to help you discover books, not read them cover to cover, so you may not be able to see every page you're interested in.

So they're tracking how much we've looked at and capping our number of page views. Presumably a bone tossed to publishers, who I'm sure will continue suing Google all the same (more on this here). There's also the possibility that publishers have requested information on who's looking at their books -- geographical breakdowns and stats on click-throughs to retailers and libraries. I doubt, though, that Google would share this sort of user data. Substantial privacy issues aside, that's valuable information they want to keep for themselves.

That's because "the aim of Google Book Search" is also to discover who you are. It's capturing your clickstreams, analyzing what you've searched and the terms you've used to get there. The book is reading you. Substantial privacy issues aside, (it seems more and more that's where we'll be leaving them) Google will use this data to refine Google's search algorithms and, who knows, might even develop some sort of personalized recommendation system similar to Amazon's -- you know, where the computer lists other titles that might interest you based on what you've read, bought or browsed in the past (a system that works only if you are logged in). It's possible Google is thinking of Book Search as the cornerstone of a larger venture that could compete with Amazon.

There are many ways Google could eventually capitalize on its books database -- that is, beyond the contextual advertising that is currently its main source of revenue. It might turn the scanned texts into readable editions, hammer out licensing agreements with publishers, and become the world's biggest ebook store. It could start a print-on-demand service -- a Xerox machine on steroids (and the return of Google Print?). It could work out deals with publishers to sell access to complete online editions -- a searchable text to go along with the physical book -- as Amazon announced it will do with its Upgrade service. Or it could start selling sections of books -- individual pages, chapters etc. -- as Amazon has also planned to do with its Pages program.

Amazon has long served as a valuable research tool for books in print, so much so that some university library systems are now emulating it. Recent additions to the Search Inside the Book program such as concordances, interlinked citations, and statistically improbable phrases (where distinctive terms in the book act as machine-generated tags) are especially fun to play with. Although first and foremost a retailer, Amazon feels more and more like a search system every day (and its A9 engine, though seemingly always on the back burner, is also developing some interesting features). On the flip side Google, though a search system, could start feeling more like a retailer. In either case, you'll have to log in first.

Posted by ben vershbow at 01:42 PM | Comments (5)
tags: Copyright and Copyleft , Libraries, Search and the Web , POD , amazon , books , e-commerce , e-publishing , ebooks , google , google_book_search , google_print , internet , print_on_demand , privacy , publishing , search , web

an overview on the future of the book   01.16.2006, 4:24 PM

The peer reviewed online journal, First Monday, has a interesting article entitled, "The Processed Book." Joseph Esposito looks at how the book will change once it is placed in a network. He covers a lot of territory from the future role of the author to the perceived ownership of text and ideas to new economic models for publishing this kind of content.

One great thing about the piece is that he uses the essay itself to demonstrate his ideas of a text in a network. That is, he encourages people to augment the reading of the article with the Internet, in this case, by looking up historic and literary references in his writing. Further, the article is an updating of an earlier article he wrote for First Monday. The end result is that we can witness the evolution of text within the network while we read about it. More posting on some of the details of his ideas are coming.

Posted by ray cha at 04:24 PM | Comments (1)
tags: First_Monday , Joseph_Esposito , networked_book , publishing

ESBNs and more thoughts on the end of cyberspace   01.12.2006, 7:31 AM

Anyone who's ever seen a book has seen ISBNs, or International Standard Book Numbers -- that string of ten digits, right above the bar code, that uniquely identifies a given title. Now come ESBNs, or Electronic Standard Book Numbers, which you'd expect would be just like ISBNs, only for electronic books. And you'd be right, but only partly. ESBNs, which just came into existence this year, uniquely identify not only an electronic title, but each individual copy, stream, or download of that title -- little tracking devices that publishers can embed in their content. And not just books, but music, video or any other discrete media form -- ESBNs are media-agnostic.

"It's all part of the attempt to impose the restrictions of the physical on the digital, enforcing scarcity where there is none," David Weinberger rightly observes. On the net, it's not so much a matter of who has the book, but who is reading the book -- who is at the book. It's not a copy, it's more like a place. But cyberspace blurs that distinction. As Alex Pang explains, cyberspace is still a place to which we must travel. Going there has become much easier and much faster, but we are still visitors, not natives. We begin and end in the physical world, at a concrete terminal.

When I snap shut my laptop, I disconnect. I am back in the world. And it is that instantaneous moment of travel, that light-speed jump, that has unleashed the reams and decibels of anguished debate over intellectual property in the digital era. A sort of conceptual jetlag. Culture shock. The travel metaphors begin to falter, but the point is that we are talking about things confused during travel from one world to another. Discombobulation.

This jetlag creates a schism in how we treat and consume media. When we're connected to the net, we're not concerned with copies we may or may not own. What matters is access to the material. The copy is immaterial. It's here, there, and everywhere, as the poet said. But when you're offline, physical possession of copies, digital or otherwise, becomes important again. If you don't have it in your hand, or a local copy on your desktop then you cannot experience it. It's as simple as that. ESBNs are a byproduct of this jetlag. They seek to carry the guarantees of the physical world like luggage into the virtual world of cyberspace.

But when that distinction is erased, when connection to the network becomes ubiquitous and constant (as is generally predicted), a pervasive layer over all private and public space, keeping pace with all our movements, then the idea of digital "copies" will be effectively dead. As will the idea of cyberspace. The virtual world and the actual world will be one.

For publishers and IP lawyers, this will simplify matters greatly. Take, for example, webmail. For the past few years, I have relied exclusively on webmail with no local client on my machine. This means that when I'm offline, I have no mail (unless I go to the trouble of making copies of individual messages or printouts). As a consequence, I've stopped thinking of my correspondence in terms of copies. I think of it in terms of being there, of being "on my email" -- or not. Soon that will be the way I think of most, if not all, digital media -- in terms of access and services, not copies.

But in terms of perception, the end of cyberspace is not so simple. When the last actual-to-virtual transport service officially shuts down -- when the line between worlds is completely erased -- we will still be left, as human beings, with a desire to travel to places beyond our immediate perception. As Sol Gaitan describes it in a brilliant comment to yesterday's "end of cyberspace" post:

In the West, the desire to blur the line, the need to access the "other side," took artists to try opium, absinth, kef, and peyote. The symbolists crossed the line and brought back dada, surrealism, and other manifestations of worlds that until then had been held at bay but that were all there. The virtual is part of the actual, "we, or objects acting on our behalf are online all the time." Never though of that in such terms, but it's true, and very exciting. It potentially enriches my reality. As with a book, contents become alive through the reader/user, otherwise the book is a dead, or dormant, object. So, my e-mail, the blogs I read, the Web, are online all the time, but it's through me that they become concrete, a perceived reality. Yes, we read differently because texts grow, move, and evolve, while we are away and "the object" is closed. But, we still need to read them. Esse rerum est percipi.

Just the other night I saw a fantastic performance of Allen Ginsberg's Howl that took the poem -- which I'd always found alluring but ultimately remote on the page -- and, through the conjury of five actors, made it concrete, a perceived reality. I dug Ginsburg's words. I downloaded them, as if across time. I was in cyberspace, but with sweat and pheremones. The Beats, too, sought sublimity -- transport to a virtual world. So, too, did the cyberpunks in the net's early days. So, too, did early Christian monastics, an analogy that Pang draws:

...cyberspace expresses a desire to transcend the world; Web 2.0 is about engaging with it. The early inhabitants of cyberspace were like the early Church monastics, who sought to serve God by going into the desert and escaping the temptations and distractions of the world and the flesh. The vision of Web 2.0, in contrast, is more Franciscan: one of engagement with and improvement of the world, not escape from it.

The end of cyberspace may mean the fusion of real and virtual worlds, another layer of a massively mediated existence. And this raises many questions about what is real and how, or if, that matters. But the end of cyberspace, despite all the sweeping gospel of Web 2.0, continuous computing, urban computing etc., also signals the beginning of something terribly mundane. Networks of fiber and digits are still human networks, prone to corruption and virtue alike. A virtual environment is still a natural environment. The extraordinary, in time, becomes ordinary. And undoubtedly we will still search for lines to cross.

Posted by ben vershbow at 07:31 AM | Comments (1)
tags: Copyright and Copyleft , DRM , ESBN , ISBN , Mediated Existence , Publishing, Broadcast, and the Press , Web2.0 , copyright , cyberspace , ebooks , ginsberg , media_consumption , poetry , publishing , reality

exploring the book-blog nexus   01.07.2006, 8:36 AM

It appears that Amazon is going to start hosting blogs for authors. Sort of. Amazon Connect, a new free service designed to boost sales and readership, will host what are essentially stripped-down blogs where registered authors can post announcements, news and general musings. Eventually, customers can keep track of individual writers by subscribing to bulletins that collect in an aggregated "plog" stream on their Amazon home page. But comments and RSS feeds -- two of the most popular features of blogs -- will not be supported. Engagement with readers will be strictly one-way, and connection to the larger blogosphere basically nil. A missed opportunity if you ask me.

Then again, Amazon probably figured it would be a misapplication of resources to establish a whole new province of blogland. This is more like the special events department of a book store -- arranging readings, book singings and the like. There has on occasion, however, been some entertaining author-public interaction in Amazon's reader reviews, most famously Anne Rice's lashing out at readers for their chilly reception of her novel Blood Canticle (link - scroll down to first review). But evidently Connect blogs are not aimed at sparking this sort of exchange. Genuine literary commotion will have to occur in the nooks and crannies of Amazon's architecture.

It's interesting, though, to see this happening just as our own book-blog experiment, Without Gods, is getting underway. Over the past few weeks, Mitchell Stephens has been writing a blog (hosted by the institute) as a way of publicly stoking the fire of his latest book project, a narrative history of atheism to be published next year by Carroll and Graf. While Amazon's blogs are mainly for PR purposes, our project seeks to foster a more substantive relationship between Mitch and his readers (though, naturally, Mitch and his publisher hope it will have a favorable effect on sales as well). We announced Without Gods a little over two weeks ago and already it has collected well over 100 comments, a high percentage of which are thoughtful and useful.

We are curious to learn how blogging will impact the process of writing the book. By working partially in the open, Mitch in effect raises the stakes of his research -- assumptions will be challenged and theses tested. Our hunch isn't so much that this procedure would be ideal for all books or authors, but that for certain ones it might yield some tangible benefit, whether due to the nature or breadth of their subject, the stage they're at in their thinking, or simply a desire to try something new.

An example. This past week, Mitch posted a very thinking-out-loud sort of entry on "a positive idea of atheism" in which he wrestles with Nietzsche and the concepts of void and nothingness. This led to a brief exchange in the comment stream where a reader recommended that Mitch investigate the writings of Gora, a self-avowed atheist and figure in the Indian independence movement in the 30s. Apparently, Gora wrote what sounds like a very intriguing memoir of his meeting with Gandhi (whom he greatly admired) and his various struggles with the religious component of the great leader's philosophy. Mitch had not previously been acquainted with Gora or his writings, but thanks to the blog and the community that has begun to form around it, he now knows to take a look.

What's more, Mitch is currently traveling in India, so this could not have come at a more appropriate time. It's possible that the commenter had noted this from a previous post, which may have helped trigger the Gora association in his mind. Regardless, these are the sorts of the serendipitous discoveries one craves while writing book. I'm thrilled to see the blog making connections where none previously existed.

Posted by ben vershbow at 08:36 AM | Comments (3)
tags: Blogosphere , Publishing, Broadcast, and the Press , amazon , amazon_connect , atheism , blogging , blogs , book-blog_experiments , books , god , publishing , religion , writing

the future of academic publishing, peer review, and tenure requirements   01.06.2006, 12:54 PM

There's a brilliant guest post today on the Valve by Kathleen Fitzpatrick, english and media studies professor/blogger, presenting "a sketch of the electronic publishing scheme of the future." Fitzpatrick, who recently launched ElectraPress, "a collaborative, open-access scholarly project intended to facilitate the reimagining of academic discourse in digital environments," argues convincingly why the embrace of digital forms and web-based methods of discourse is necessary to save scholarly publishing and bring the academy into the contemporary world.

In part, this would involve re-assessing our fetishization of the scholarly monograph as "the gold standard for scholarly production" and the principal ticket of entry for tenure. There is also the matter of re-thinking how scholarly texts are assessed and discussed, both prior to and following publication. Blogs, wikis and other emerging social software point to a potential future where scholarship evolves in a matrix of vigorous collaboration -- where peer review is not just a gate-keeping mechanism, but a transparent, unfolding process toward excellence.

There is also the question of academic culture, print snobbism and other entrenched attitudes. The post ends with an impassioned plea to the older generations of scholars, who, since tenured, can advocate change without the risk of being dashed on the rocks, as many younger professors fear.

...until the biases held by many senior faculty about the relative value of electronic and print publication are changed—but moreover, until our institutions come to understand peer-review as part of an ongoing conversation among scholars rather than a convenient means of determining “value” without all that inconvenient reading and discussion—the processes of evaluation for tenure and promotion are doomed to become a monster that eats its young, trapped in an early twentieth century model of scholarly production that simply no longer works.

I'll stop my summary there since this is something that absolutely merits a careful read. Take a look and join in the discussion.

Posted by ben vershbow at 12:54 PM | Comments (0)
tags: Education , Publishing, Broadcast, and the Press , academia , e-publishing , monograph , peer_review , publishing , scholarship , university

new mission statement   01.02.2006, 4:30 PM

the institute is a bit over a year old now. our understanding of what we're doing has deepened considerably during the year, so we thought it was time for a serious re-statement of our goals. here's a draft for a new mission statement. we're confident that your input can make it better, so please send your ideas and criticisms.

OVERVIEW
The Institute for the Future of the Book is a project of the Annenberg Center for Communication at USC. Starting with the assumption that the locus of intellectual discourse is shifting from printed page to networked screen, the primary goal of the Institute is to explore, understand and hopefully influence this evolution.

THE BOOK
We use the word "book" metaphorically. For the past several hundred years, humans have used print to move big ideas across time and space for the purpose of carrying on conversations about important subjects. Radio, movies, TV emerged in the last century and now with the advent of computers we are combining media to forge new forms of expression. For now, we use "book" to convey the past, the present transformation, and a number of possible futures.

THE WORK & THE NETWORK
One major consequence of the shift to digital is the addition of graphical, audio, and video elements to the written word. More profound, however, are the consequences of the relocation of the book within the network. We are transforming books from bounded objects to documents that evolve over time, bringing about fundamental changes in our concepts of reading and writing, as well as the role of author and reader.

SHORT TERM/LONG TERM
The Institute values theory and practice equally. Part of our work involves doing what we can with the tools at hand (short term). Examples include last year's Gates Memory Project or the new author's thinking-out-loud blogging effort. Part of our work involves trying to build new tools and effecting industry wide change (medium term): see the Sophie Project and Next\Text. And a significant part of our work involves blue-sky thinking about what might be possible someday, somehow (long term). Our blog, if:book covers the full-range of our interests.

CREATING TOOLS
As part of the Mellon Foundation's project to develop an open-source digital infrastructure for higher education, the Institute is building Sophie, a set of high-end tools for writing and reading rich media electronic documents. Our goal is to enable anyone to assemble complex, elegant, and robust documents without the necessity of mastering overly complicated applications or the help of programmers.

NEW FORMS, NEW PROCESSES
Academic institutes arose in the age of print, which informed the structure and rhythm of their work. The Institute for the Future of the Book was born in the digital era, and we seek to conduct our work in ways appropriate to the emerging modes of communication and rhythms of the networked world. Freed from the traditional print publishing cycles and hierarchies of authority, the Institute seeks to conduct its activities as much as possible in the open and in real time.

HUMANISM & TECHNOLOGY
Although we are excited about the potential of digital technologies to amplify human potential in wondrous ways, we believe it is crucial to consciously consider the social impact of the long-term changes to society afforded by new technologies.

BEYOND BORDERS
Although the institute is based in the U.S. we take the seriously the potential of the internet and digital media to transcend borders. We think it's important to pay attention to developments all over the world, recognizing that the future of the book will likely be determined as much by Beijing, Buenos Aires, Cairo, Mumbai and Accra as by New York and Los Angeles.

Posted by bob stein at 04:30 PM | Comments (3)
tags: books , digital , institute , internet , publishing , technology

without gods: an experiment   12.22.2005, 7:27 AM

Just in time for the holidays, a little god-free fun...

The institute is pleased to announce the launch of Without Gods, a new blog by New York University journalism professor and media historian Mitchell Stephens that will serve as a public workshop and forum for the writing of his latest book. Mitch, whose previous works include A History of News and the rise of the image the fall of the word, is in the early stages of writing a narrative history of atheism, to be published in 2007 by Carroll and Graf. The book will tell the story of the human struggle to live without gods, focusing on those individuals, "from Greek philosophers to Romantic poets to formerly Islamic novelists," who have undertaken the cause of atheism - "a cause that promises no heavenly reward."

Without Gods will be a place for Mitch to think out loud and begin a substantive exchange with readers. Our hope is that the conversation will be joined, that ideas will be challenged, facts corrected, queries and probes answered; that lively and intelligent discussion will ensue. As Mitch says: "We expect that the book's acknowledgements will eventually include a number of individuals best known to me by email address."

Without Gods is the first in a series of blogs the institute is hosting to challenge the traditional relationship between authors and readers, to learn how the network might more directly inform the usually solitary business of authorship. We are interested to see how a partial exposure of the writing process might affect the eventual finished book, and at the same time to gently undermine the notion that a book can ever be entirely finished. We invite you to read Without Gods, to spread the word, and to take part in this experiment.

Posted by ben vershbow at 07:27 AM | Comments (0)
tags: Blogosphere , agnostic , atheism , atheist , blog , blogging , book-blog_experiments , books , history , philosophy , publishing , religion , writing

last week: wikipedia, r kelly, gaming and google panels, and more...   12.18.2005, 4:27 PM

Here's an overview of what we've been posting over the last week. As well, a few of us having been talking about ways to graphically represent text, so I thought I would include a mind map of this overview.

As a follow up to the increasingly controversial wikipedia front, Daniel Brandt uncovered that Brian Chase posted false information about John Seignthaler that was reported here last week. To add fuel to the fire, Nature weighed in that Encyclopedia Britannica may not be as reliable as Wikipedia.

Business Week noted a possible future of pricing for data transfer. Currently, carries such as phone and cable companies are developing technology to identify and control what types of media (voice, images, text or video) are being uploaded. This ability opens the door to being able to charge for different uses of data transfer, which would have a huge impact on uploading content for personal creative use of the internet.

Liz Barry and Bill Wetzel shared some of their experiences from their "Talk to Me" Project. With their "talk to me" sign in tow, they travel around New York and the rest of the US looking for conversation. We were impressed at how they do not have a specific agenda besides talking to people. In the mediated age, they are not motivated by external political/ religious/ documentary intentions. What they do document is available on their website, and we look forward to see what they come up with next.

The Google Book Search debate continues as well, via a panel discussion hosted by the American Bar Association. Interestingly, publishers spoke as if the wide scale use of ebooks is imminent. More importantly and even if this particular case settles out of court, the courts have a pressing need to define copyright and fair use guidelines for these emerging uses.

With the protest of the WTO meetings in Hong Kong this past week, new journalism forms took one step forward. The website Curbside @ WTO covered the meetings with submissions from journalism students, bloggers and professional journalists.

McDonalds filed a patent which suggests that it intends to offer clips of movies instead of the traditional toys in their kids oriented Happy Meals. Lisa pondered if a video clip can successfully replace a toy, and if it does, what the effects on children's imaginations might be.

R. Kelly's experiments in form and the "serial song" through his Trapped in the Closet recordings. While R Kelly has varying success in this endeavor, Dan compared the experience of not only the serial novel, but also Julie Powell's foray into transferring her blog into book form and what she might have learned from R. Kelly (its hard to make unified pieces maintain an overall coherency.)

The world of academic publishing was challenged with a proposal calling to create an electronic academic press. This segment seems especially ripe for the shift to digital publishing as many journals with small circulations face raising printing and production costs.

Sol and others from the institute attended "Making Games Matter," a panel with contributors from The Game Design Reader: A Rules of Play Anthology, edited by Katie Salen and Eric Zimmerman. The discussion covered among other things: involving the academy in creating a discourse for gaming and game design, obstacles in studying and creating games, and the game "industry" itself. The book and panel called out for games and gaming to undergo a formal study akin to the novel and the experience of reading. Also, in the gaming world, the class economics of the real and virtual began to emerge as a Chinese firm pays employees to build up characters in MMOGs to sell to affluent gamers.

Posted by ray cha at 04:27 PM | Comments (0)
tags: Roundup , academia , broadband , e-publishing , fast_food , gaming , google , google_book_search , internet , mcdonalds , network_neutrality , publishing , r_kelly , video_games , wikipedia

google book search debated at american bar association   12.15.2005, 3:50 PM

Last night I attended a fascinating panel discussion at the American Bar Association on the legality of Google Book Search. In many ways, this was the debate made flesh. Making the case against Google were high-level representatives from the two entities that have brought suit, the Authors' Guild (Executive Director Paul Aiken) and the Association of American Publishers (VP for legal counsel Allan Adler). It would have been exciting if Google, in turn, had sent representatives to make their case, but instead we had two independent commentators, law professor and blogger Susan Crawford and Cameron Stracher, also a law professor and writer. The discussion was vigorous, at times heated -- in many ways a preview of arguments that could eventually be aired (albeit under a much stricter clock) in front of federal judges.

The lawsuits in question center around whether Google's scanning of books and presenting tiny snippet quotations online for keyword searches is, as they claim, fair use. As I understand it, the use in question is the initial scanning of full texts of copyrighted books held in the collections of partner libraries. The fair use defense hinges on this initial full scan being the necessary first step before the "transformative" use of the texts, namely unbundling the book into snippets generated on the fly in response to user search queries.

...in case you were wondering what snippets look like

At first, the conversation remained focused on this question, and during that time it seemed that Google was winning the debate. The plaintiffs' arguments seemed weak and a little desperate. Aiken used carefully scripted language about not being against online book search, just wanting it to be licensed, quipping "we're just throwing a little gravel in the gearbox of progress." Adler was a little more strident, calling Google "the master of misdirection," using the promise of technological dazzlement to turn public opinion against the legitimate grievances of publishers (of course, this will be settled by judges, not by public opinion). He did score one good point, though, saying Google has betrayed the weakness of its fair use claim in the way it has continually revised its description of the program.

Almost exactly one year ago, Google unveiled its "library initiative" only to re-brand it several months later as a "publisher program" following a wave of negative press. This, however, did little to ease tensions and eventually Google decided to halt all book scanning (until this past November) while they tried to smooth things over with the publishers. Even so, lawsuits were filed, despite Google's offer of an "opt-out" option for publishers, allowing them to request that certain titles not be included in the search index. This more or less created an analog to the "implied consent" principle that legitimates search engines caching web pages with "spider" programs that crawl the net looking for new material.

In that case, there is a machine-to-machine communication taking place and web page owners are free to insert programs that instruct spiders not to cache, or can simply place certain content behind a firewall. By offering an "opt-out" option to publishers, Google enables essentially the same sort of communication. Adler's point (and this was echoed more succinctly by a smart question from the audience) was that if Google's fair use claim is so air-tight, then why offer this middle ground? Why all these efforts to mollify publishers without actually negotiating a license? (I am definitely concerned that Google's efforts to quell what probably should have been an anticipated negative reaction from the publishing industry will end up undercutting its legal position.)

Crawford came back with some nice points, most significantly that the publishers were trying to make a pretty egregious "double dip" into the value of their books. Google, by creating a searchable digital index of book texts -- "a card catalogue on steroids," as she put it -- and even generating revenue by placing ads alongside search results, is making a transformative use of the published material and should not have to seek permission. Google had a good idea. And it is an eminently fair use.

And it's not Google's idea alone, they just had it first and are using it to gain a competitive advantage over their search engine rivals, who in their turn, have tried to get in on the game with the Open Content Alliance (which, incidentally, has decided not to make a stand on fair use as Google has, and are doing all their scanning and indexing in the context of license agreements). Publishers, too, are welcome to build their own databases and to make them crawl-able by search engines. Earlier this week, Harper Collins announced it would be doing exactly that with about 20,000 of its titles. Aiken and Adler say that if anyone can scan books and make a search engine, then all hell will break loose and millions of digital copies will be leaked into the web. Crawford shot back that this lawsuit is not about net security issues, it is about fair use.

But once the security cat was let out of the bag, the room turned noticeably against Google (perhaps due to a preponderance of publishing lawyers in the audience). Aiken and Adler worked hard to stir up anxiety about rampant ebook piracy, even as Crawford repeatedly tried to keep the discussion on course. It was very interesting to hear, right from the horse's mouth, that the Authors' Guild and AAP both are convinced that the ebook market, tiny as it currently is, is within a few years of exploding, pending the release of some sort of ipod-like gadget for text. At that point, they say, Google will have gained a huge strategic advantage off the back of appropriated content.

Their argument hinges on the fourth determining factor in the fair use exception, which evaluates "the effect of the use upon the potential market for or value of the copyrighted work." So the publishers are suing because Google might be cornering a potential market!!! (Crawford goes further into this in her wrap-up) Of course, if Google wanted to go into the ebook business using the material in their database, there would have to be a licensing agreement, otherwise they really would be pirating. But the suits are not about a future market, they are about creating a search service, which should be ruled fair use. If publishers are so worried about the future ebook market, then they should start planning for business.

To echo Crawford, I sincerely hope these cases reach the court and are not settled beforehand. Larger concerns about Google's expansionist program aside, I think they have made a very brave stand on the principle of fair use, the essential breathing space carved out within our over-extended copyright laws. Crawford reminded the room that intellectual property is NOT like physical property, over which the owner has nearly unlimited rights. Copyright is a "temporary statutory monopoly" originally granted ("with hesitation," Crawford adds) in order to incentivize creative expression and the production of ideas. The internet scares the old-guard publishing industry because it poses so many threats to the security of their product. These threats are certainly significant, but they are not the subject of these lawsuits, nor are they Google's, or any search engine's, fault. The rise of the net should not become a pretext for limiting or abolishing fair use.

Posted by ben vershbow at 03:50 PM | Comments (2)
tags: Copyright and Copyleft , Libraries, Search and the Web , copyright , ebooks , fair_use , google , google_book_search , publishing

ElectraPress   12.12.2005, 2:36 AM

Kathleen Fitzpatrick has put forth a very exciting proposal calling for the formation of an electronic academic press. Recognizing the crisis in academic publishing, particularly with the humanities, Fitzpatrick argues that:

The choice that we in the humanities are left with is to remain tethered to a dying system or to move forward into a mode of publishing and distribution that will remain economically and intellectually supportable into the future.

i've got my fingers crossed that Kathleen and her future colleagues have the courage to go way beyond PDF and print-on-demand; the more Electrapress embraces new forms of born-digital documents especially in an open-access pubishing environment, the more interesting the new enterprise will be.

Posted by bob stein at 02:36 AM | Comments (1)
tags: Publishing, Broadcast, and the Press , academia , e-publishing , ebooks , peer_review , publishing , university

tipping point?   12.08.2005, 7:36 AM

An article by Eileen Gifford Fenton and Roger C. Schonfeld in this morning's Inside Higher Ed claims that over the past year, libraries have accelerated the transition towards purchasing only electronic journals, leaving many publishers of print journals scrambling to make the transition to an online format:

Faced with resource constraints, librarians have been required to make hard choices, electing not to purchase the print version but only to license electronic access to many journals — a step more easily made in light of growing faculty acceptance of the electronic format. Consequently, especially in the sciences, but increasingly even in the humanities, library demand for print has begun to fall. As demand for print journals continues to decline and economies of scale of print collections are lost, there is likely to be a tipping point at which continued collecting of print no longer makes sense and libraries begin to rely only upon journals that are available electronically.

According to Fenton and Schonfeld, this imminent "tipping point" will be a good thing for larger publishing houses which have already begun to embrace an electronic-only format, but smaller nonprofit publishers might "suffer dramatically" if they don't have the means to convert to an electronic format in time. If they fail, and no one is positioned to help them, "the alternative may be the replacement of many of these journals with blogs, repositories, or other less formal distribution models."

Fenton and Schonfeld's point that electronic distribution might substantially change the format of some smaller journals echoes other expressions of concern about the rise of "informal" academic journals and repositories, mainly voiced by scientists who worry about the decline of peer review. Most notably, the Royal Society of London issued a statement on Nov. 24 warning that peer-reviewed scientific journals were threatened by the rise of "open access journals, archives and repositories."

According to the Royal Society, the main problem in the sciences is that government and nonprofit funding organizations are pressing researchers to publish in open-access journals, in order to "stop commercial publishers from making profits from the publication of research that has been funded from the public purse." While this is a noble principle, the Society argued, it undermines the foundations of peer review and compels scientists to publish in formats that might be unsustainable:

The worst-case scenario is that funders could force a rapid change in practice, which encourages the introduction of new journals, archives and repositories that cannot be sustained in the long term, but which simultaneously forces the closure of existing peer-reviewed journals that have a long-track record for gradually evolving in response to the needs of the research community over the past 340 years. That would be disastrous for the research community.

There's more than a whiff of resistance to change in the Royal Society's citing of 340 years of precedent; more to the point however, their position statement downplays the depth of the fundamental opposition between the open access movement in science and traditional journals. As Roger Chartier notes in a recent issue of Critical Inquiry, "Two different logics are at issue here: the logic of free communication, which is associated with the ideal of the Enlightenment that upheld at the sharing of knowledge, and the logic of publishing based on the notion of author's rights and commercial gain."

As we've discussed previously on if:book. the fate of peer review in electronic age is an open question: as long as peer review is tied to the logic of publishing, its fate will be determined at least as much by the still evolving market for electronic distribution as by the needs of the various research communities which have traditionally valued it as a method of assessment.

Posted by lisa lynch at 07:36 AM | Comments (0)
tags: Education , Libraries, Search and the Web , library , peer_review , publishing , royal_society_of_london

google libraries podcast now available   12.07.2005, 11:33 AM

In case you missed Open Source's Monday hour on Google Book Search... Listen here. Podcast RSS here. Show summary here.

Posted by ben vershbow at 11:33 AM | Comments (1)
tags: Libraries, Search and the Web , ebook , google , google_book_search , google_print , library , podcast , publishing

interview with cory doctorow in openbusiness   12.06.2005, 10:10 AM

There's an interview with Cory Doctorow in Openbusiness this morning. Doctorow, who distributes his books for free on the internet, envisions a future in which writers see free electronic distibution as a valuable component of their writing and publishing process. This means, in turn, that writers and publishers need to realize that ebooks and paper books have distinct differences:

Ebooks need to embrace their nature. The distinctive value of ebooks is orthogonal to the value of paper books, and it revolves around the mix-ability and send-ability of electronic text. The more you constrain an ebook’s distinctive value propositions — that is, the more you restrict a reader’s ability to copy, transport or transform an ebook — the more it has to be valued on the same axes as a paper-book. Ebooks *fail* on those axes.

On first read, I thought that Doctorow, much like Julia Keller in her Nov. 27 Chicago Tribune article, wanted to have it both ways: he acknowledges that, in some ways, ebooks challenge the idea of the paper books, but he also suggests that the paper book will remain unaffected by these challenges. But then I read more of Doctorow's ideas about writing, and realized that, for Doctorow, the malleability of the digital format only draws attention to the fact that books are not always as "congealed" as their material nature suggests:

I take the view that the book is a "practice" -- a collection of social and economic and artistic activities -- and not an "object." Viewing the book as a "practice" instead of an object is a pretty radical notion, and it begs the question: just what the hell is a book?

I like this idea of the book as practice, though I don't think it's an idea that would, or could, be embraced by all writers. It's interesting to ponder the ways in which some writers are much more invested in the "thingness" of books than others — usually, I find myself thinking about the kinds of readers who tend to be more invested in the idea of books as objects.

Posted by lisa lynch at 10:10 AM | Comments (3)
tags: Publishing, Broadcast, and the Press , doctorow , ebooks , publishing

i am the person of the year   12.05.2005, 12:33 PM

Time magazine is allowing anyone to submit photos of people they want to be "Person of the Year" to be projected on a billboard in Times Square. However, the website states that what they really want is to have people submit photos of themselves. All the photos that are selected to be projected will be photographed by webcam and their owners will be contacted. The images can be viewed, printed and sent to friends.

If the chance of seeing your image on a giant billboard in Times Square in real time is small, what is the difference between having Time photoshop your face onto its cover and doing it yourself? Is it the idea of projecting your image onto a billboard (which can be simulated as well)?

Is this Time magazine diminishing their role as information filter or it is an established news outlet recognizing the idea that anyone can be a publisher?

Posted by ray cha at 12:33 PM | Comments (0)
tags: Mediated Existence , Publishing, Broadcast, and the Press , mediated , photoshop , publishing , time

google print on deck at radio open source   12.01.2005, 8:07 AM

Open Source, the excellent public radio program (not to be confused with "Open Source Media") that taps into the blogosphere to generate its shows, has been chatting with me about putting together an hour on the Google library project. Open Source is a unique hybrid, drawing on the best qualities of the blogosphere -- community, transparency, collective wisdom -- to produce an otherwise traditional program of smart talk radio. As host Christopher Lydon puts it, the show is "fused at the brain stem with the world wide web." Or better, it "uses the internet to be a show about the world."

The Google show is set to air live this evening at 7pm (ET) (they also podcast). It's been fun working with them behind the scenes, trying to figure out the right guests and questions for the ideal discussion on Google and its bookish ambitions. My exchange has been with Brendan Greeley, the Radio Open Source "blogger-in-chief" (he's kindly linked to us today on their site). We agreed that the show should avoid getting mired in the usual copyright-focused news peg -- publishers vs. Google etc. -- and focus instead on the bigger questions. At my suggestion, they've invited Siva Vaidhyanathan, who wrote the wonderful piece in the Chronicle of Higher Ed. that I talked about yesterday (see bigger questions). I've also recommended our favorite blogger-librarian, Karen Schneider (who has appeared on the show before), science historian George Dyson, who recently wrote a fascinating essay on Google and artificial intelligence, and a bunch of cybertext studies people: Matthew G. Kirschenbaum, N. Katherine Hayles, Jerome McGann and Johanna Drucker. If all goes well, this could end up being a very interesting hour of discussion. Stay tuned.

UPDATE: Open Source just got a hold of Nicholas Kristof to do an hour this evening on Genocide in Sudan, so the Google piece will be pushed to next week.

Posted by ben vershbow at 08:07 AM | Comments (0)
tags: Libraries, Search and the Web , Online , copyright , google , google_book_search , google_print , library , open_source , podcast , publishing , radio , radio_open_source , search , web

chicago tribune on e-lit   11.30.2005, 10:49 AM

A November 27 Chicago Tribune article by Julia Keller bundles together hypertext fiction, blogging, texting, and new electronic distribution methods for books under a discussion of "e-literature." Interviewing Scott Rettberg (of Grand Text Auto) and MIT's William J. Mitchell, the reporter argues that the hallmark of e-literature is increased consumer control over the shape and content of a book:

Literature, like all genres, is being reimagined and remade by the constantly unfolding extravagance of technological advances. The question of who's in charge -- the producer or the consumer -- is increasingly relevant to the literary world. The idea of the book as an inert entity is gradually giving way to the idea of the book as a fluid, formless repository for an ever-changing variety of words and ideas by a constantly modified cast of writers.

A fluid, formless repository? Ever-changing words? This is the Ipod version of the future of literature, and I'm having a hard time articulating why I find it disturbing. It might be the idea that the digitized literature will bring about a sort of consumer revolution. I can't help but think of this idea as a strange rearticulation of the Marxist rhetoric of the Language Poets, a group of experimental writers who claimed to give the reader a greater role in the production process of a literary work as part of critique of capitalism (more on this here). In the Ipod model of e-literature, readers don't challenge the capitalist sytem: they are consumers, empowered by their purchasing power.

There's also a a contradiction in the article itself: Keller's evolutionary narrative, in which the "inert book" slowly becomes an obsolete concept, is undermined by her last paragraphs. She ends the article by quoting Mitchell, who insists that there will always be a place for "traditional paper-based literature" because a book "feels good, looks good — it really works." This gets us back to Malcolm Gladwell territory: is it true that paper books will always seem to work better than digital ones? Or is it just too difficult to think beyond what "feels good" right now?

Posted by lisa lynch at 10:49 AM | Comments (1)
tags: blogging , e-books , hypertext , publishing

sober thoughts on google: privatization and privacy   11.30.2005, 8:18 AM

Siva Vaidhyanathan has written an excellent essay for the Chronicle of Higher Education on the "risky gamble" of Google's book-scanning project -- some of the most measured, carefully considered comments I've yet seen on the issue. His concerns are not so much for the authors and publishers that have filed suit (on the contrary, he believes they are likely to benefit from Google's service), but for the general public and the future of libraries. Outsourcing to a private company the vital task of digitizing collections may prove to have been a grave mistake on the part of Google's partner libraries. Siva:

The long-term risk of privatization is simple: Companies change and fail. Libraries and universities last.....Libraries should not be relinquishing their core duties to private corporations for the sake of expediency. Whichever side wins in court, we as a culture have lost sight of the ways that human beings, archives, indexes, and institutions interact to generate, preserve, revise, and distribute knowledge. We have become obsessed with seeing everything in the universe as "information" to be linked and ranked. We have focused on quantity and convenience at the expense of the richness and serendipity of the full library experience. We are making a tremendous mistake.

This essay contains in abundance what has largely been missing from the Google books debate: intellectual courage. Vaidhyanathan, an intellectual property scholar and "avowed open-source, open-access advocate," easily could have gone the predictable route of scolding the copyright conservatives and spreading the Google gospel. But he manages to see the big picture beyond the intellectual property concerns. This is not just about economics, it's about knowledge and the public interest.

What irks me about the usual debate is that it forces you into a position of either resisting Google or being its apologist. But this fails to get at the real bind we all are in: the fact that Google provides invaluable services and yet is amassing too much power; that a private company is creating a monopoly on public information services. Sooner or later, there is bound to be a conflict of interest. That is where we, the Google-addicted public, are caught. It's more complicated than hip versus square, or good versus evil.

Here's another good piece on Google. On Monday, The New York Times ran an editorial by Adam Cohen that nicely lays out the privacy concerns:

Google says it needs the data it keeps to improve its technology, but it is doubtful it needs so much personally identifiable information. Of course, this sort of data is enormously valuable for marketing. The whole idea of "Don't be evil," though, is resisting lucrative business opportunities when they are wrong. Google should develop an overarching privacy theory that is as bold as its mission to make the world's information accessible - one that can become a model for the online world. Google is not necessarily worse than other Internet companies when it comes to privacy. But it should be doing better.

Two graduate students in Stanford in the mid-90s recognized that search engines would the most important tools for dealing with the incredible flood of information that was then beginning to swell, so they started indexing web pages and working on algorithms. But as the company has grown, Google's admirable-sounding mission statement -- "to organize the world's information and make it universally accessible and useful" -- has become its manifest destiny, and "information" can now encompass the most private of territories.

At one point it simply meant search results -- the answers to our questions. But now it's the questions as well. Google is keeping a meticulous record of our clickstreams, piecing together an enormous database of queries, refining its search algorithms and, some say, even building a massive artificial brain (more on that later). What else might they do with all this personal information? To date, all of Google's services are free, but there may be a hidden cost.

"Don't be evil" may be the company motto, but with its IPO earlier this year, Google adopted a new ideology: they are now a public corporation. If web advertising (their sole source of revenue) levels off, then investors currently high on $400+ shares will start clamoring for Google to maintain profits. "Don't be evil to us!" they will cry. And what will Google do then?

images: New York Public Library reading room by Kalloosh via Flickr; archive of the original Google page

Posted by ben vershbow at 08:18 AM | Comments (7)
tags: Copyright and Copyleft , Libraries, Search and the Web , books , copyright , ethics , google , google_book_search , google_print , intellectual_property , libraries , library , literature , privacy , publishing , university

google print is no more   11.18.2005, 8:06 AM

Not the program, of course, just the name. From now on it is to be known as Google Book Search. "Print" obviously struck a little too close to home with publishers and authors. On the company blog, they explain the shift in emphasis:

No, we don't think that this new name will change what some folks think about this program. But we do believe it will help a lot of people understand better what we're doing. We want to make all the world's books discoverable and searchable online, and we hope this new name will help keep everyone focused on that important goal.

Posted by ben vershbow at 08:06 AM | Comments (1)
tags: Libraries, Search and the Web , books , copyright , google , google_book_search , google_print , publishing , search

blogging and the true spirit of peer review   11.17.2005, 3:27 PM

Slate goes to college this week with a series of articles on higher education in America, among them a good piece by Robert S. Boynton that makes the case for academic blogging:

"...academic blogging represents the fruition, not a betrayal, of the university's ideals. One might argue that blogging is in fact the very embodiment of what the political philosopher Michael Oakshott once called "The Conversation of Mankind"—an endless, thoroughly democratic dialogue about the best ideas and artifacts of our culture.

...might blogging be subversive precisely because it makes real the very vision of intellectual life that the university has never managed to achieve?"

The idea of blogging as a kind of service or outreach is just beginning (maybe) to gain traction. But what about blogging as scholarship? Most professor-bloggers I've spoken with consider blogging an invaluable tool for working through ideas, for facilitating exchange within and across disciplines. But it's all decidedly casual. And that's part of what makes it such fun. But to gain acceptance in the academy, there have to be standards. There have to be barriers to entry. Traditionally, that's what peer review has been for. Can there be some sort of peer review system for blogs?

Boynton has a few ideas about how something like this could work (we're also wrestling with these questions on our back porch blog, Sidebar, with the eventual aim of making some sort of formal proposal). Whatever the technicalities, the approach should be to establish a middle path, something like peer review, but not a literal transposition. Some way to gauge and recognize the intellectual rigor of academic blogs without compromising their refreshing immediacy and individuality -- without crashing the party as it were.

There's already a sort of peer review going on among blog carnivals, the periodicals of the blogosphere. Carnivals are rotating showcases of exemplary blog writing in specific disciplines -- history, philosophy, science, education, and many, many more, some quite eccentric. Like blogs, carnivals suffer from an unfortunate coinage. But even with a snootier name -- blog symposiums maybe -- you would never in a million years confuse them with an official-looking peer review journal. Yet the carnivals practice peer review in its most essential form: the gathering of one's fellows (in this case academics and non-scholar enthusiasts alike) to collectively evaluate (ok, perhaps "savor" is more appropriate) a range of intellectual labors in a given area. Boynton:

In the end, peer review is just that: review by one's peers. Any particular system should be judged by its efficiency and efficacy, and not by the perceived prestige of the publication in which the work appears.

If anything, blog-influenced practices like these might reclaim for intellectuals the true spirit of peer review, which, as Harvard University Press editor Lindsay Waters has argued, has been all but outsourced to prestigious university presses and journals. Experimenting with open-source methods of judgment—whether of straight scholarship or academic blogs—might actually revitalize academic writing.

It's unfortunate that the accepted avenues of academic publishing -- peer-reviewed journals and monographs -- purchase prestige and job security usually at the expense of readership. It suggests an institutional bias in the academy against public intellectualism and in favor of kind of monastic seclusion (no doubt part of the legacy of this last great medieval institution). Nowhere is this more apparent than in the language of academic writing: opaque, convoluted, studded with jargon, its remoteness from ordinary human speech the surest sign of the author's membership in the academic elite.

This crisis of clarity is paired with a crisis of opportunity, as severe financial pressures on university presses are reducing the number of options for professors to get published in the approved ways. What's needed is an alternative outlet alongside traditional scholarly publishing, something between a casual, off-the-cuff web diary and a polished academic journal. Carnivals probably aren't the solution, but something descended from them might well be.

It will be to the benefit of society if blogging can be claimed, sharpened and leveraged as a recognized scholarly practice, a way to merge the academy with the traffic of the real world. The university shouldn't keep its talents locked up within a faltering publishing system that narrows rather than expands their scope. That's not to say professors shouldn't keep writing papers, books and monographs, shouldn't continue to deepen the well of knowledge. On the contrary, blogging should be viewed only as a complement to research and teaching, not a replacement. But as such, it has the potential to breathe new life into the scholarly enterprise as a whole, just as Boynton describes.

Things move quickly -- too quickly -- in the media-saturated society. To remain vital, the academy needs to stick its neck out into the current, with the confidence that it won't be swept away. What's theory, after all, without practice? It's always been publish or perish inside the academy, but these days on the outside, it's more about self-publish. A small but growing group of academics have grasped this and are now in the process of inventing the future of their profession.

Posted by ben vershbow at 03:27 PM | Comments (3)
tags: Education , academic , academy , authority , blogging , blogs , higher_ed , higher_education , peer_review , publishing , scholar , teaching , tenure , university

pages à la carte   11.04.2005, 7:20 AM

The New York Times reports on programs being developed by both Amazon and Google that would allow readers to purchase online access to specific sections of books -- say, a single recipe from a cookbook, an individual chapter from a how-to manual, or a particular short story or poem from an anthology. Such a system would effectively "unbind" books into modular units that consumers patch into their online reading, just as iTunes blew apart the integrity of the album and made digital music all about playlists. We become scrapbook artists.

It seems Random House is in on this too, developing a micropayment model and consulting closely with the two internet giants. Pages would sell for anywhere between five and 25 cents each.

Posted by ben vershbow at 07:20 AM | Comments (1)
tags: Publishing, Broadcast, and the Press , Transliteracies , amazon , books , e-commerce , google , google_print , literature , media_consumption , publishing , randomhouse , reading

to some writers, google print sounds like a sweet deal   10.25.2005, 9:25 AM

Wired has a piece today about authors who are in favor of Google's plans to digitize millions of books and make them searchable online. Most seem to agree that obscurity is a writer's greatest enemy, and that the exposure afforded by Google's program far outweighs any intellectual property concerns. Sometimes to get more you have to give a little.

The article also mentions the institute.

Posted by ben vershbow at 09:25 AM | Comments (0)
tags: Libraries, Search and the Web , Publishing, Broadcast, and the Press , books , copyright , google , google_print , publishing , search , web , writing

debating google print   10.22.2005, 5:53 PM

The Washington Post has run a pair of op-eds, one from each side of the Google Print dispute. Neither says anything particularly new. Moreover, they enforce the perception that there can be only two positions on the subject -- an endemic problem in newspaper opinion pages with their addiction to binaries, where two cardboard boxers are allotted their space to throw a persuasive punch. So you're either for Google or against it? That's awfully close to you're either for technology -- for progress -- or against it. Unfortunately, like technology's impact, the Google book-scanning project is a little trickier to figure out, and a more nuanced conversation is probably in order.

The first piece, "Riches We Must Share...", is submitted in support of Google by University of Michigan President Sue Coleman (a partner in the Google library project). She argues that opening up the elitist vaults of the world's great (english) research libraries will constitute a democratic revolution. "We believe the result can be a widening of human conversation comparable to the emergence of mass literacy itself." She goes on to deliver some boilerplate about the "Net Generation" -- too impatient to look for books unless they're online etc. etc. (great to see a major university president being led by the students instead of leading herself).

Coleman then devotes a couple of paragraphs to the copyright question, failing to tackle any of its controversial elements:

Universities are no strangers to the responsible management of complex copyright, permission and security issues; we deal with them every day in our classrooms, libraries, laboratories and performance halls. We will continue to work within the current criteria for fair use as we move ahead with digitization.

The problem is, Google is stretching the current criteria of fair use, possibly to the breaking point. Coleman does not acknowledge or address this. She does, however, remind the plaintiffs that copyright is not only about the owners:

The protections of copyright are designed to balance the rights of the creator with the rights of the public. At its core is the most important principle of all: to facilitate the sharing of knowledge, not to stifle such exchange.

All in all a rather bland statement in support of open access. It fails to weigh in on the fair use question -- something about which the academy should have a few things to say -- and does not indicate any larger concern about what Google might do with its books database down the road.

The opposing view, "...But Not at Writers' Expense", comes from Nick Taylor, writer, and president of the Authors' Guild (which sued Google last month). Taylor asserts that mega-rich Google is tramping on the dignity of working writers. But a couple of paragraphs in, he gets a little mixed up about contemporary publishing:

Except for a few big-name authors, publishers roll the dice and hope that a book's sales will return their investment. Because of this, readers have a wealth of wonderful books to choose from.

A dubious assessment, since publishing conglomerates are not exactly enthusiastic dice rollers. I would counter that risk-averse corporate publishing has steadily shrunk the number of available titles, counting on a handful of blockbusters to drive the market. Taylor goes on to defend not just the publishing status quo, but the legal one:

Now that the Authors Guild has objected, in the form of a lawsuit, to Google's appropriation of our books, we're getting heat for standing in the way of progress, again for thoughtlessly wanting to be paid. It's been tradition in this country to believe in property rights. When did we decide that socialism was the way to run the Internet?

First of all, it's funny to think of the huge corporations that dominate the web as socialist. Second, this talk about being paid for appropriating books for a search database is revealing of the two totally different worldviews that are at odds in this struggle. The authors say that any use of their book requires a payment. Google sees including the books in the database as a kind of payment in itself. No one with a web page expects Google to pay them for indexing their site. They are grateful that they do! Otherwise, they are totally invisible. This is the unspoken compact that underpins web search. Google assumed the same would apply with books. Taylor says not so fast.

Here's Taylor on fair use:

Google contends that the portions of books it will make available to searchers amount to "fair use," the provision under copyright that allows limited use of protected works without seeking permission. That makes a private company, which is profiting from the access it provides, the arbiter of a legal concept it has no right to interpret. And they're scanning the entire books, with who knows what result in the future.

Actually, Google is not doing all the interpreting. There is a legal precedent for Google's reading of fair use established in the 2003 9th Circuit Court decision Kelly v. Arriba Soft. In the case, Kelly, a photographer, sued Arriba Soft, an online image search system, for indexing several of his photographs in their database. Kelly believed that his intellectual property had been stolen, but the court ruled that Arriba's indexing of thumbnail-sized copies of images (which always linked to their source sites) was fair use: "Arriba’s use of the images serves a different function than Kelly’s use – improving access to information on the internet versus artistic expression.” Still, Taylor's "with who knows what result in the future" concern is valid.

So on the one hand we have many writers and most publishers trying to defend their architecture of revenue (or, as Taylor would have it, their dignity). But I can't imagine how Google Print would really be damaging that architecture, at least not in the foreseeable future. Rather it leverages it by placing it within the frame of another architecture: web searc