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amazon raises paperback prices   11.27.2007, 1:01 AM

posted by ben vershbow

An interesting twist in the Kindle story reported at Dear Author:

Amazon’s pricing for mass market books has suddenly gone full retail, no discount since the release of the Kindle. When questioned in Newsweek about the low pricing, Bezos said “low-margin and high-volume sale—you just have to make sure the mix [between discounted and higher-priced items] works.” It looks like Bezos is hoping to make more money off the high volume of sales from those mass market purchasers.

...I guess this is one way of forcing readers to purchase the Kindle. If Kindle success rises or falls on the backs of the mass market purchasers, this is going to be ugly because I see a whole bunch of Amazon purchasers being pretty upset about this turn of events.

Thanks to Peter Brantley for the link.

Posted by ben vershbow on November 27, 2007 01:01 AM
tags: amazon, books, ebooks, kindle, publishing

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