content syndicate 09.06.2007, 1:02 PM
posted by sebastian mary
While Andrew Keen laments the decline of professionalised content production, and Publishing2.0 fuels the debate about whether there's a distinction between 'citizen journalism' and the old-fashioned sort, I've spent the morning at Seedcamp talking with a Dubai-based entrepreur who's blurring the distinction even further.
Content Syndicate is a distributed marketplace for buying, selling and commissioning content (By that they mean writing). Submitted content is quality-assessed first automatically and then by human editors, and can be translated by the company staff if required. They've grown since starting a year or so ago to 30 staff and a decent turnover.
This enterprise interests me because it picks up on some recurring themes around the the changes digitisation brings to what a writer is, and what he or she does. In some respects, this system commodifies content to an extent traditionalists will find horrifying - what writer, starting out (as many do) wanting to change the world, will feel happy having their work fed through a semiautomatic system in which they are a 'content producer'? But while it may be helping to dismantle - in practice - the distinction between professional and amateur writers, and thus risking helping us towards Keen's much-lamented mulch of unprofessionalised blah, but at least people are getting paid for their efforts. And you can rebut this last fear of unprofessionalised blah by saying that at least there's some quality control going on. (The nature of the quality control is interesting too, as it's a hybrid of automated assessment and human idiot-checking; this bears some thinking about as we consider the future of the book.)
So this enterprise points towards some ways in which we're learning to manage, filter and also monetise this world of increasingly-pervasive 'content everywhere', and suggests some of the realities in which writers increasingly work. I'll be interested to see how we adapt to this: will the erstwhile privileged position of 'writers' give way as these become mere grunts producing 'content' for the maw of the market? Or will some subtler and more nuanced bottom-up hierarchy of writing excellence emerge?
Susan on May 12, 2008 6:01 PM:
The link for Content Syndicate (2nd para above) takes you to www.contensyndicate.com (second t missing), rather than the website discussed in the article. Needs to be corrected to www.contenTsyndicate.com.