Listing entries tagged with amazon

the book is reading you   01.19.2006, 1:42 PM

I just noticed that Google Book Search requires users to be logged in on a Google account to view pages of copyrighted works.

They provide the following explanation:

Why do I have to log in to see certain pages?

Because many of the books in Google Book Search are still under copyright, we limit the amount of a book that a user can see. In order to enforce these limits, we make some pages available only after you log in to an existing Google Account (such as a Gmail account) or create a new one. The aim of Google Book Search is to help you discover books, not read them cover to cover, so you may not be able to see every page you're interested in.

So they're tracking how much we've looked at and capping our number of page views. Presumably a bone tossed to publishers, who I'm sure will continue suing Google all the same (more on this here). There's also the possibility that publishers have requested information on who's looking at their books -- geographical breakdowns and stats on click-throughs to retailers and libraries. I doubt, though, that Google would share this sort of user data. Substantial privacy issues aside, that's valuable information they want to keep for themselves.

That's because "the aim of Google Book Search" is also to discover who you are. It's capturing your clickstreams, analyzing what you've searched and the terms you've used to get there. The book is reading you. Substantial privacy issues aside, (it seems more and more that's where we'll be leaving them) Google will use this data to refine Google's search algorithms and, who knows, might even develop some sort of personalized recommendation system similar to Amazon's -- you know, where the computer lists other titles that might interest you based on what you've read, bought or browsed in the past (a system that works only if you are logged in). It's possible Google is thinking of Book Search as the cornerstone of a larger venture that could compete with Amazon.

There are many ways Google could eventually capitalize on its books database -- that is, beyond the contextual advertising that is currently its main source of revenue. It might turn the scanned texts into readable editions, hammer out licensing agreements with publishers, and become the world's biggest ebook store. It could start a print-on-demand service -- a Xerox machine on steroids (and the return of Google Print?). It could work out deals with publishers to sell access to complete online editions -- a searchable text to go along with the physical book -- as Amazon announced it will do with its Upgrade service. Or it could start selling sections of books -- individual pages, chapters etc. -- as Amazon has also planned to do with its Pages program.

Amazon has long served as a valuable research tool for books in print, so much so that some university library systems are now emulating it. Recent additions to the Search Inside the Book program such as concordances, interlinked citations, and statistically improbable phrases (where distinctive terms in the book act as machine-generated tags) are especially fun to play with. Although first and foremost a retailer, Amazon feels more and more like a search system every day (and its A9 engine, though seemingly always on the back burner, is also developing some interesting features). On the flip side Google, though a search system, could start feeling more like a retailer. In either case, you'll have to log in first.

Posted by ben vershbow at 01:42 PM | Comments (5)
tags: Copyright and Copyleft , Libraries, Search and the Web , POD , amazon , books , e-commerce , e-publishing , ebooks , google , google_book_search , google_print , internet , print_on_demand , privacy , publishing , search , web

exploring the book-blog nexus   01.07.2006, 8:36 AM

It appears that Amazon is going to start hosting blogs for authors. Sort of. Amazon Connect, a new free service designed to boost sales and readership, will host what are essentially stripped-down blogs where registered authors can post announcements, news and general musings. Eventually, customers can keep track of individual writers by subscribing to bulletins that collect in an aggregated "plog" stream on their Amazon home page. But comments and RSS feeds -- two of the most popular features of blogs -- will not be supported. Engagement with readers will be strictly one-way, and connection to the larger blogosphere basically nil. A missed opportunity if you ask me.

Then again, Amazon probably figured it would be a misapplication of resources to establish a whole new province of blogland. This is more like the special events department of a book store -- arranging readings, book singings and the like. There has on occasion, however, been some entertaining author-public interaction in Amazon's reader reviews, most famously Anne Rice's lashing out at readers for their chilly reception of her novel Blood Canticle (link - scroll down to first review). But evidently Connect blogs are not aimed at sparking this sort of exchange. Genuine literary commotion will have to occur in the nooks and crannies of Amazon's architecture.

It's interesting, though, to see this happening just as our own book-blog experiment, Without Gods, is getting underway. Over the past few weeks, Mitchell Stephens has been writing a blog (hosted by the institute) as a way of publicly stoking the fire of his latest book project, a narrative history of atheism to be published next year by Carroll and Graf. While Amazon's blogs are mainly for PR purposes, our project seeks to foster a more substantive relationship between Mitch and his readers (though, naturally, Mitch and his publisher hope it will have a favorable effect on sales as well). We announced Without Gods a little over two weeks ago and already it has collected well over 100 comments, a high percentage of which are thoughtful and useful.

We are curious to learn how blogging will impact the process of writing the book. By working partially in the open, Mitch in effect raises the stakes of his research -- assumptions will be challenged and theses tested. Our hunch isn't so much that this procedure would be ideal for all books or authors, but that for certain ones it might yield some tangible benefit, whether due to the nature or breadth of their subject, the stage they're at in their thinking, or simply a desire to try something new.

An example. This past week, Mitch posted a very thinking-out-loud sort of entry on "a positive idea of atheism" in which he wrestles with Nietzsche and the concepts of void and nothingness. This led to a brief exchange in the comment stream where a reader recommended that Mitch investigate the writings of Gora, a self-avowed atheist and figure in the Indian independence movement in the 30s. Apparently, Gora wrote what sounds like a very intriguing memoir of his meeting with Gandhi (whom he greatly admired) and his various struggles with the religious component of the great leader's philosophy. Mitch had not previously been acquainted with Gora or his writings, but thanks to the blog and the community that has begun to form around it, he now knows to take a look.

What's more, Mitch is currently traveling in India, so this could not have come at a more appropriate time. It's possible that the commenter had noted this from a previous post, which may have helped trigger the Gora association in his mind. Regardless, these are the sorts of the serendipitous discoveries one craves while writing book. I'm thrilled to see the blog making connections where none previously existed.

Posted by ben vershbow at 08:36 AM | Comments (3)
tags: Blogosphere , Publishing, Broadcast, and the Press , amazon , amazon_connect , atheism , blogging , blogs , book-blog_experiments , books , god , publishing , religion , writing

pages à la carte   11.04.2005, 7:20 AM

The New York Times reports on programs being developed by both Amazon and Google that would allow readers to purchase online access to specific sections of books -- say, a single recipe from a cookbook, an individual chapter from a how-to manual, or a particular short story or poem from an anthology. Such a system would effectively "unbind" books into modular units that consumers patch into their online reading, just as iTunes blew apart the integrity of the album and made digital music all about playlists. We become scrapbook artists.

It seems Random House is in on this too, developing a micropayment model and consulting closely with the two internet giants. Pages would sell for anywhere between five and 25 cents each.

Posted by ben vershbow at 07:20 AM | Comments (1)
tags: Publishing, Broadcast, and the Press , Transliteracies , amazon , books , e-commerce , google , google_print , literature , media_consumption , publishing , randomhouse , reading