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more than half of journalists use blogs, study shows 
06.21.2005, 12:48 PM
The Eleventh Annual Euro RSCG Magnet and Columbia University Survey of Media found that 51% of journalists use blogs, many of them for work, though few are actually writing their own. The study also found that, although more than half admit to using blogs, only 1% find them to be credible. Hmmm... From Business Wire:
The study found that blogs have become a large -- and arguably, increasingly integral -- part of how journalists do their jobs. Indeed, 70% of journalists who use blogs do so for work-related tasks. Most often, those work-related tasks involve finding story ideas, with 53% of journalist respondents reporting using blogs for such purposes. But respondents also turn to blogs for other uses, including researching and referencing facts (43%) and finding sources (36%). Most notable, fully 33% of journalists say they use blogs as a way of uncovering breaking news or scandals. Few blog-using journalists are engaging with this new medium by posting to blogs or publishing their own; such activities might be seen as compromising objectivity and thus credibility.
Posted by ben vershbow at June 21, 2005 12:48 PM
tags: Publishing, Broadcast, and the Press
